Hisense mainly focuses on the largest European markets in Germany, France, the UK and Italy and also claims to be the top brand in Russia in the first half of 2018.
Hisense had a good number of TVs on display and started by showing us its U7A which is a 55″ TV that sold well during the World Cup. It was described as a mid-class 120Hz unit that was selling at €700. It also showed the 65U9A that it had as a special edition for the World Cup soccer and has 2,500 cd/m² of output, 700 FALD zones and 97% of DCI-P3 with support for HDR10+ and Dolby Vision as well as 120Hz. The set is very good value and has been selling for €2,799 although it has a high specification.
There is also a 75″ version that pushes up the zones to 1056.
The 65U7A is a 65″ UltraHD unit that has four JBL sub-woofers and costs €1,200.
The company was showing new 55″ and 65″ sets that it is selling in the US and which use QD film to extend the colour gamut. However, there is no decision yet as to whether to sell the units in Europe.
Hisense has developed a ‘sports mode’ button that de-activated some of the image processing to speed up the response of the TVs.
The U9D concept has 5,000+ zones and uses 86,000 miniLEDs in the backlight, staff told us. The peak brightness is 3,000 cd/m2 and the TV is being planned for late 2019.
The company also had a UST projection-based TV system. It is available in 80″, 88″ and 100″ sizes and is based a laser-phosphor-based engine. The system is a screen and display as well as controlling software and the unit supports ‘smart’ functions. The unit will sell at €12,000 including tax.
Hisense is promoting its L/P TV in Europe. Image:Meko
Hisense will be updating its Linux-based software in Q3 this year to add support for Alexa and also the Maxdome service, which is popular in Germany.
As well as its TV, Hisense was showing a smart fridge that includes a touch monitor and a smart mirror, the WL-WOEWNGS-M1-01, with a 21.5″ FullHD integrated touch display and that is designed to be used with smart health items such as scales.
Hisense has an intelligent fridge with a display. Image:Meko
