“The world is looking at me.” On the eve of the UEFA Euro 2016 Final, an event that has attracted much attention worldwide, its sponsor Hisense, China’s largest TV manufacturer in terms of sales volume, fulfilled its promise to debut the world’s first 4K wide-angle laser cinema television in Paris, garnering a huge amount of attention.
LED backlight LCD televisions now dominate the market, with their larger, decidedly more expensive screens. 100-inch 4K LCD televisions are typically priced at 600,000 yuan (approx. US$90,000) per unit. The laser television launched by Hisense, achieving what the world hasn’t achieved with 217 patented technologies, outstanding optical engines, high-resolution lens and high-precision manufacturing processes, delivers lightness and color saturation achieving or surpassing those of LCD TVs. More shockingly, the Hisense television is priced at just over US$10,000 per unit, 1/10 the sales price of LCD TVs with same size screens. The 4K LCOS laser projector rolled out earlier by Japan-based Sony are priced at US$50,000 per unit.
Hisense Group global vice president Lin Lan said excitedly in a speech that “the ultimate goal of technologies is to recreate cost advantages.” Making it possible for every family to afford a home cinema is the company’s dream and strategy for Hisense to take a leading position among television makers. Once the dream is achieved, Hisense expects to become the undisputed leader in the world’s color TV market.
