20th Century Fox, Panasonic and Samsung today announced updates to the associated certification and logo program for HDR10+, which they initially announced last year at IFA.
The HDR10+ platform will soon be made available to content companies, Ultra HD TVs, Blu-ray players and recorders, and set-top box manufacturers, as well as SoC vendors, royalty-free, with only a nominal administrative fee. Companies can view the new logo, learn about the license program—including final specifications and adopter agreements—and sign up to receive a notification when technical specifications for HDR10+ become available.
In addition, UHD Blu-ray metadata generation tools have been developed with third parties and will soon be available for content creators, enabling UHD Blu-ray players to enter the market. Details on the content transfer and interface format for the content creation pipeline will also be released shortly.
The HDR10+ licence program will provide interested companies with the necessary technical and testing specifications to implement HDR10+ technology in a way that both maintains high picture quality and gives each manufacturer the ability to apply dynamic tone mapping. The accompanying certification program will ensure that HDR10+ compliant products achieve good picture quality and deliver the creative intent of movie directors and cinematographers. A certified product will feature the HDR10+ logo.
Once the HDR10+ licence program is open, the three founding companies will incorporate HDR10+ technologies in all future Ultra HD movie releases, selected TVs, Ultra HD Blu-ray player/recorders, and other products. Danny Kaye, Executive VP of 20th Century Fox, and Managing Director of the Fox Innovation Lab, said:
“It was important for us to create an open system that is flexible and offers a viewing experience much closer to the filmmaker’s creative intent for the film.
Together with Samsung and Panasonic, we aim to standardise the licensing process, making it easier for partners, including content creators, television and device manufacturers, to incorporate this technology and improve the viewing experience for all audiences”.
Support continues to grow for HDR10+, the group said. More than 25 companies spanning many different industries are said to have expressed strong interest in supporting the HDR10+ platform.
Amazon Prime Video, the first streaming service provider to deliver HDR10+, has made the entire Prime Video HDR library available in HDR10+ globally. The Prime Video HDR10+ catalogue includes hundreds of hours of content such as Prime Originals The Grand Tour, Golden Globe-nominated The Marvelous Mrs. Maisel, Jean-Claude Van Johnson, The Tick and The Man in the High Castle, plus hundreds of licensed titles.
