ABI Research has forecast that HDR TV shipments will grow at a 41% CAGR and reach 245 million units in 2022. TV sets with 8K video are believed to be many years away from permeating the global market, although Japan has plans to deliver 8K video at the 2020 Olympics.
TV set producers, such as LG, Samsung, and Sony, plan to incorporate HDR into their 4K TV sets as a premium feature to support better colour and detail. HDR continues to infiltrate the market but many broadcasters continue to hold back due to a dynamic standards environment. While HDR10 is the normal baseline for industry, Dolby Vision offers premium features like dynamic scene-by-scene metadata to further enhance the picture.
Sam Rosen, MD and VP at ABI Research said that the recently announced the development of HDR10+, a version of the HDR10 standard that uses dynamic tone mapping to produce enhanced contrast and colours does not have a robust industry coalition to foster adoption and serves to further confuse the market. (Samsung and Amazon Propose HDR10+)
Japanese TV manufacturer Sharp has announced the first 8K TV set in late 2015, which cost approximately $130,000. Chinese manufacturers Chang Hong, Hisense, and Skyworth introduced 8K TV sets in 2017, but they are not yet available for sale. ABI Research believes that It will be years before the sets hit mainstream consumers, but in the interim, the sets are finding a role in the digital signage markets.
Analyst Comment
We’re not convinced about the use of 8K in digital signage! However, the company is right that 8K will be slower than FullHD or 4K in being adopted. (BR)
