Google Signs Sweet Deal With Nestlé

Remember Android 4.4, also known as ‘KitKat’? The name was part of a deal between Nestlé and Google – and the favour is now being returned. A limited run of 600,000 KitKat bars in the UK are being rebranded to ‘YouTube Break’, with accompanying playlists on YouTube. The bars and wrappers will also be stamped with hashtags suggesting different kinds of breaks, like ‘#metimebreak’.