What They Say
There was a rush of releases with Q1 market data from firms including IDC and Counterpoint.
Counterpoint said that he global smartphone market declined by 7% YoY and 12% QoQ to 328 million units in Q1 2022. Samsung grew QoQ (although down 3% YoY), the only top five brand to achieve growth QoQ. The boost saw its share hit 23% beating Apple as its share increased from 19%.
- Apple’s shipments declined by 1% annually to reach 59 million units in Q1 2022. This was after an expected seasonal quarterly shipment decline of 28%.
- Xiaomi, Oppo and Vivo’s component struggles continued, causing a quarterly and annual decline in their shipments falling by 20%, 19% and 19% YoY respectively
The article has more details of the results for each of the top brands as well as Honor (which grew by 148% to 16 million units), realme (up 13% YoY to 14.5 million) and Transsion Group (up 23%)
What We Think
Counterpoint expects supply chain pressures to ease “soon” although comments from Apple suggest that Q2 will continue to be difficult. IDC said that decline was 8.9% year on year and pointed to weak consumer demand as a big issue for the market. It thought that Samsung declined from last year by 1.2% but agreed that Samsung was top in Q1. (BR)
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