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Global PC Shipments Show Some Signs of Recovery But Apple Drops 29.1%

Global PC shipments totaled 65.6 million units in Q3’23, down 7% YoY but up 8% QoQ, according to the latest data from Canalys. This was the smallest decline in over a year, indicating the market is recovering. Both notebook and desktop shipments declined but showed improvement compared to the first half of 2023. Notebooks dropped 6% annually while desktops fell 8%.

Source: Canalys

Several major PC vendors like Lenovo, HP, and Dell saw sequential shipment growth, suggesting inventory correction efforts have been successful and demand is picking back up.

Vendor (company)Q3’23 shipmentsQ3’23 market shareQ3’22 shipmentsQ3’22 market shareAnnual growth
Lenovo16,03124.5%16,69823.8%-4.0%
HP13,51220.6%12,68918.1%6.5%
Dell10,25515.6%11,96317.0%-14.3%
Apple6,4219.8%9,06312.9%-29.1%
Asus4,8827.4%5,4667.8%-10.7%
Others14,44522.0%14,37220.5%0.5%
Total65,546100.0%70,250100.0%-6.7%
Worldwide desktop and notebook market share and annual growth. (Source: Canalys)

Lenovo maintained its top position with 16 million units shipped and 24.5% market share, despite a mild 4% shipment decline versus last year. HP grew shipments 6.5% annually to take second place with 13.5 million units and 20.6% market share. Dell shipments declined 14% YoY but remained at number 3. Apple saw the biggest drop at 29% due to tough prior year comparisons.

Canalys expects the positive trends to persist, predicting a return to PC market growth over the important holiday season. The analyst is also saying that in looking ahead, integration of on-device AI capabilities will drive a new refresh cycle starting around 2025. AI-enabled PCs could make up 60% of shipments by 2027.

Source: Canalys