CE Flat in Germany – Smartphone Value up but Other Segments Down

What They Say

The GfU in Germany said that the market for home electronics in Germany was stable in the first three quarters of 2022 and was up just 0.1% on last year at €33.7 billion. 

However, the three CE segments developed very differently: consumer electronics recorded a 7.7% drop in sales to just under €5.4 billion. Privately used telecommunications products, on the other hand, achieved sales of almost €10.5 billion with growth of 12.9%. Privately used IT products, on the other hand, declined by 10.5% to almost €5.4 billion euros.

What We Think

Separately, GfU said that it has done a deal for the IFA trade show to remain in Berlin. In the future, the event will be held by the newly founded IFA Management GmbH, a joint venture between gfu Consumer & Home Electronics GmbH and Clarion Events Ltd of the UK. (I recognised only one of the 100 or so events on the firm’s website, so this is a pretty big deal for them, I think) (BR)

hemix Q3 22