The GFU in Germany has released the results of a couple of surveys of Germany consumers, covering their appreciation of marketing terms in TV and the plans for the change to DVB-T2.
The first study asked 2,000 consumers about terms being used by brands in the TV market. Smart TV is well understood and 95% of consumers know the term. 64% of sets sold in Germany in 2016 were Smart TVs. 82% know about video or movies on demand. However 42% of consumers do not understand what UltraHD means, although this number reduces to 32% if the 4K term is used. 48% of consumers have heard of HDR and 46% have heard of OLEDs.
Turning to DVB-T2, the second generation of digital terrestrial TV, 80% of consumers understand that term, even though only 9% of viewers were affected by the change from DVB-T in standard definition to DVB-T2 in HD. The GFU also asked about plans. The result suggests that most viewers are happy with what they have at the moment.
The GFU provided this data on the intentions over DVB T2. Graphic:Meko
