GFU: Positive Development in Consumer Electronics Sales in Q3 2017

The home electronics market index HEMIX shows a Consumer Electronics sales increase of 2.6% year-on-year to over €18.6 billion ($22.03 billion), according to data from GFU.

Televisions generated sales of just under €2.9 billion ($3.43 billion) in the first three quarters of 2017, a year-on-year increase of 6.3%. The number of units sold rose by 4.9% to nearly five million units. At €580, the average price of all TVs sold is 1.3% higher than in the first three quarters of 2016. Set-top boxes continue to record exceptional growth; 4.4 million were sold in the first three quarters of 2017, a growth of almost 136% compared to the previous year and a revenue growth of just under 217%, to €480 million ($567 million). These increases are due to the conversion of DVB-T to DVB-T2 HD in Germany to and the shutdown of the analogue signal transmission in three federal states.

Digital cameras also recorded a sales increase, while AV accessories and video games consoles segments also contributed significantly to the growth in consumer electronics. Core wearables generated a significant increase in sales of privately used telecommunications products compared to the same period of the previous year. The smartphone segment is also contributing to this with an increase in sales of 1.5% and a 4.5% drop in the number of units. This is due to a 6.3% increase in the average price.

For privately used IT products, the negative trend continues and the decline in sales could not be stopped, although it is lower than in the first two quarters.