What They Say
The GfU published a report that sales of OLED TVs in Germany reached more than €1 billion for the first time in 2021, up 24% on 2020. The researcher highlighted the bigger range of sizes for OLEDs as a key factor in this. The number of units sold increased by 38% to 623,000 in the same period.
What We Think
As in other parts of Europe and Japan, the cult of the big TV is nowhere near as strong in Germany as it is in other regions like the US. It was pressure from European and Japanese brands that led LGD to first consider sets below 55″ and now 42″ is opening up new markets as gaming TV/Monitors. (BR)
