What They Say
The GfU in Germany reported that the German TV market reached almost 5.9 million units in 2021 and that the ASP of sets dropped by 16% to €694 meaning a market value of €4.1 billion, down 7%. Although down on 2020, the market was still up 10% on pre-pandemic sales in 2019.
The trend towards bigger sets continued with TVs of 55″ and more now at more than 65% and the value of OLED TV sales reached €1 billion for the first time and OLED TVs had an ASP of more than €1600.
What We Think
The ASP in Germany must be frustrating for those working in other markets, although, of course, it includes VAT at 19% (BR)
