Pay-TV is the largest segment of the overall consumer video services market, representing 96.3% of spending this year. Gartner expects this to fall to 94.2% by 2018, while subscription VoD (SVoD) services will grow. The SVoD segment holds the strongest growth potential; Gartner predicts 28.1% growth this year and 18.2% in 2015. North America and Western Europe will drive spending, despite being the slowest-growing global markets. Spending will rise 28.5% and 18.6% this year, respectively, while it will grow 53% in emerging markets.
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