Exterion Wins ‘World’s Largest Advertising Contract’

Transport for London has awarded Exterion Media what is described as ‘the largest outdoor advertising contract in the world’, covering the entire London rail network. This includes the London Underground, London Overground, Crossrail and the DLR. The new contract will be launched on the 1st October and last for 8.5 years. The number of displays to be updated was not discussed, but Exterion did say that a suite of ‘premium displays’ will be rolled out to ‘key stations’.