Exterion Media Launches Digital Bus Fleet in London

Exterion Media has stepped up its bus advertising strategy with a new fleet of digital buses hitting the streets of London, devised in collaboration with out-of-home specialist, Talon.

Each of Exterion’s digital buses sports a digital screen on the side, displaying geo-targeted advertising to the public as it follows its route.

The first advertiser stepping up to the plate is Google, which will plug its new smartphone, the Pixel 2, on London’s new digital buses.

For the new campaign, Exterion received support from Transport for London, Go Ahead and Arriva. Global media agency OMD was also involved in the project. Content was produced by advertising firms Grand Visual and Bartle Bogle Hegarty, while display technology was supplied by Hive.