Exterion Media has installed a large LED screen at a shopping mall in Spain. Prior to this, the UK company had been active in Spain with analogue advertising, including large analogue billboards as well as transport advertising on buses and trams.
The LED screen, which is 116 square metres, was installed on the outer facade of the Sambil Outlet in Madrid. The mall, which is believed to be Spain’s largest, has a total of 130 different stores spread over 42,000 square metres.
Exterion Media is currently active in a total of five European countries. The company aims to expand its network in digital outdoor advertising and in regional markets where there is no significant DooH portfolio in existence.
Sambil Outlet in Madrid
Analyst Comment
Separately, Strathclyde Partnership for Transport has announced that Exterion Media is to be its media partner for the Glasgow subway and Glasgow bus operations. Under the arrangement, Exterion Media will manage commercial opportunities across 41 carriages, at 15 subway stations and at six bus stations. The end aim is to improve the customer experience through a more engaging passenger environment. Exterion Media takes over from Primesight, which held the contract for over 25 years. The new contract commences on 1st April 2017 and will run for a period of five years.
