Poland’s DBCI rose from 31.85 to 46.15, with more than 90% of market participants ‘highly satisfied’ with the current business situation. 2014 was slightly disappointing, but is now over and refreshed budgets are making new IT investments possible.
The outlook for the next six months is also positive. 53.8% of companies in the market expect a rise, and none expect a fall.
80% of all signage projects used fewer than 50 displays, while 17% used more than 100. Entry-level signage demand increased in Poland, as well.
Like DACH, SMBs are important to the Polish market, generating more than 75% of signage revenue. The DOOH sector is expected to grow over the next 36 months, to a market share (in the OOH sector) of 10% – 20%.
