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European Public Display Market Moderating

Meko, the publisher of Large Display Monitor, has published its DisplayCast PD data for the Public Display market in Europe for Q4 2016 and found that while the market grew in Q4 2016 by 9.4%, that was below the growth for the year as a whole, which was 11.8%. That is the lowest growth seen since the market recovered from the 2008 crisis in 2010.

The results were variable, by region, and the Nordics and the Mediterranean did well, and there was reasonable growth in France and the DACH German-speaking region. However, growth was poor in the UK. Russia is starting to recover from the crisis last year, but Turkey and the East, along with MEA, remain weak. Western Europe remains 80% of the market.

Samsung maintained its dominance across the whole geography although it had a weak Q4 in the UK. NEC maintained its second place. In sizes, L55H is the most important in value and volume.

UltraHD grew well, but remains a small niche at just 2.5% of the market.

“The market is maturing”, said Bob Raikes, principal analyst. “By now, the areas outside the West should be growing more rapidly, but macroeconomics including low oil prices and political problems are making it harder for the regions”.

DisplayCast PD Q4 2016 – Source:Meko – click for higher resolution