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European Monitor Market is Positive

The European desktop monitor market was positive in Q2 of 2018, with growth of 8.5% – producing the best volume result for seven years in that quarter according to Meko’s DisplayCast market research service. For the first half of the year, the market was 7.2% up on a volume basis. The result in Western and Eastern Europe was even more impressive, as MEA did not repeat the positive result from Q1. MEA was actually flat on 2016 and 2017 if you look at the first half of the year, but with a strong Q1 and a weak Q2.

The second headline was that HP and Dell were very close, but HP just shaved top position in volume – the first time in many years that it has hit the #1 position and the company took 16.9% of the market – just ahead of Dell’s 16.6% (although over the first half of the year and for commercial sales alone, Dell was top!). Both the Korean brands, dropped back again and the combination of AOC and Philips (both managed by MMD) would have been in third place.

More and more of the market continues to converge on the 23″ to 25″ range which Meko (the publisher of Display Monitor) has long said would be the volume ‘sweet spot’ of the market. Smaller sets continue to decline in share. In terms of resolution, FullHD dominates the market and although QuadHD and UltraHD continue to grow, they remain relatively small segments.