Sales volumes in the EMEA Public Display market slipped back in Q1 2016, by 4.7% on a quarterly basis, but 8% up over Q1 2015, according to Meko’s DisplayCast Public Display service as the most developed markets of Germany and the UK slowed in growth. However, on a value basis, because of the increasing share of larger displays, the value of the market rose to a new peak, with 2.3% quarter on quarter growth and 18.7% year on year.
“Over recent years, much of the growth in the market has been concentrated in Q4 and Q1”, said Bob Raikes, principal analyst of Meko. “That means that we have probably set the peak of sales for the first three quarters of 2016”.
Western Europe is the critical region in terms of volume, with more than 85% of the volume of the market, as Russia and MEA continued to be weak. France was the market with best growth, with strong sales in Q4 and Q1.
There was no change in the brand rankings, with Samsung leading the market, followed by LG, NEC and Philips. Iiyama also saw good growth.
