What They Say
The new Elizabeth Line ‘Crossrail’ train line was opened last week and features 329 new advertising displays, the largest single boost to the digital advertising assets of Transport for London. There are 16 new format ‘digital runways’ made of 235 platform edge screens. There are four large UltraHD displays including one of 28 m² over the escalator at Tottenham Court Road station. There are 32 new digital billboards (D6s) which have been installed in high-visibility locations such as ticket halls and corridors.
What We Think
It’s almost worth heading over to the new line to have a look. Almost. (BR)
