Egypt’s PC Devices Market Declines Due to Rising Prices

According to IDC, Egypt’s PC device market, which comprises desktops, notebooks, workstations, and tablets, experienced a steep decline of 55.3%, in the second quarter, compared to the same quarter in 2016. IDC’s Quarterly PCD Tracker shows that Egypt’s market for these devices, totalled 165,000 units in the second quarter, which was down from 370,000 units in quarter two last year.

According to Michael Hanna, IDC’s senior PCD research analyst for Egypt, the Egyptian market is coming under mounting pressure after the country’s currency was allowed to float freely. This resulted in a rise in end-user prices, not only on electronics, but also on most consumer goods and led to a 65.1% decline in consumer PC device spending in the quarter, compared to the same quarter last year.

The market in Egypt is seeing the emergence of new PC brands such as I-life, Sary, Cherry PC, Techno, and Zentality, all of which are selling their devices at more affordable prices. IDC expects these brands to help fill the gap that has been left in the consumer segment following the price increases of the major established brands.

The Egyptian government is making efforts to improve the country’s economy by supporting small and large businesses. These efforts are helping to drive commercial PC demand, with shipments to this segment of the market increasing 10.1% in the quarter, compared to the same quarter last year. The government’s proposal to establish a new yet-unnamed capital city, 45 km (28 miles) east of Cairo, is likely to help growth in the commercial segment over the coming years.

Egypt PC device market suffered a steep decline