What They Say
E Ink announced some new four colour displays under its Spectra sub-brand for use in ESLs and retail signage. SES Imagotag and Pricer are both quoted as working with E Ink to develop the labels. The labels have a sparkling flashing mode when changing images and this offers more flexibility to retailers during promotion campaigns.
What We Think
I wasn’t sure what the ‘sparkling flashimg mode’ was, but managed to find the gif below. The use of the colours would certainly attract attention! I have seen this kind of feature used to highlight where to re-stock for staff, as well as helping buyers to have their attention directed. (BR)
