With the entrance of Google on the show floor, Intel (also present at last year’s show), Samsung, LG, NEC and other multinational brands entering the space, it seems as if the DOOH market is becoming a nexus for entrance into the Internet of Things (IoT). The market is empowered by cloud-based servers with seemingly unlimited scalability and the simplicity of using HTML5 as the standard coding interface that can also touch all things mobile.
We expect this trend to carry through, with ramifications in the space that may just eventually wipe out proprietary and “silo” technology that, while serving the industry in the past, also may not be able to stand up to the ROI, price and support efficiencies this booming trend can offer. We’ll see – Steve Sechrist
