DOOH Study Shows That Moving Images Get More Attention

The results of AM4DOOH — a research project carried out by the international consortium APG SGA, Clear Channel Outdoor, Exterion Media and JCDecaux, together with the OoH World Federation FEPE International — have been published online. Using eye tracking, it was possible to measure how people view a variety of out-of-home formats in different environments. The study showed that DooH technology with dynamic content increased views by up to 25% and, of course, with rotating ads, there is a big difference.

The original report is published (in German) here.

Image: Clear Channel