DirecTV’s Wrist Slapped for ‘Misleading’ Advert

DirecTV has been forced to modify an advert (http://tinyurl.com/nkwc653), which gave the impression that all of its content was already available in UltraHD. The National Advertising Division (NAD) of the Council of Better Business Bureaus has said that the advert is inaccurate. The NAD (which has no official power, but is backed by the advertising industry) has requested that DirecTV ‘modify its claim to clearly address the developing nature of 4k technology’.