According to the latest research conducted by Dataxis, the European video market will reach $12 billion by 2022. The research also showed that, last year in Europe, was the last time where the physical video market, which includes DVD, BR rentals and sales, was greater than the digital video market, which includes TVOD (transactional video on demand), EST (electronic sell through) and SVOD (subscription video on demand).
The digital video revenues in Western, Central and Eastern Europe will reach $9.3 billion by the end of 2022 and forecasts show that Western Europe will contribute up to 95% of the total. Dataxis also predicts that most of the digital market growth will be associated with SVOD revenues whereas TVOD revenues will remain stable and EST will barely increase. SVOD will generate 70% of the digital revenues in 2022 and there will be 80 million additional SVOD subscribers between 2016 and 2022.
By the end of 2022, Europe will have 125 million SVOD subscribers in 32 countries, with the Nordics and the UK remaining the SVOD leaders with around 25% of the market. Also, by 2022, around 40% of European households will subscribe to SVOD, which will triple the SVOD households’ penetration rate of 2016.
Digital video overtaking physical video this year
