Dell to Cut its Number of Distributors

DellFollowing the merger of Dell and EMC, the combined company ended up with over 300 distributors. Now Dell-EMC is planning to cut the numbers.

Dell-EMC made it clear last year that it has too many distributors following the merger. The original plan was to reduce the number by December last year, but this didn’t happen. Now, it is understood that Michael Collins, senior VP of EMEA channels at Dell EMC has sent a “Request for Information” to all its distributors in the EMEA region asking them to underline their strategy going forward as well as the extent of their geographical scope and details regarding their business plan and commitment to Dell.

Collins said that he will look at the distributors based on their business portfolio and where they are planning to grow. He is also interested to know if they are selling the whole Dell EMC portfolio. He will base his decisions on which distributors to keep on the responses.