Dell has appointed two industry veterans to key executive positions on its commercial sales and enterprise solutions leadership teams. Rory Read, formerly CEO and president of AMD, becomes COO and president of worldwide commercial sales and will have responsibility for Dell’s global go-to-market initiatives, omni-channel sales planning and enablement. Paul Pérez has been named CTO of the enterprise solutions group and will focus on leading the architecture, design and build-out of the next wave of Dell’s data centre technologies. Perez most recently served as vice president and general manager of Cisco’s computing systems product group.