Daktronics has partnered with Al Arabia and the Arab External Advertising Company to deliver new LED digital displays for their “digital paintings in the streets of the capital” campaign in Riyadh, Saudi Arabia. More than 3,200m² of digital displays were delivered in January.
The 3-in-1 SMD LED displays are delivered in three different sizes: 2.93m high by 4.02m wide, 6.72m high by 5.76m wide and 2.88 meters high by 3.84 meters wide. All displays feature 10mm line spacing.
Content can be adjusted for different advertising campaigns using the technology without the need for field installation teams. It also features sensors to adjust brightness for optimal viewing based on the time of day.
