Creams Cafe has introduced an AV system in its Whitechapel, London, franchise, which was designed by Elite Engineering using LG commercial displays, interactive digital signage applications and integrated sound design. The display can be changed throughout the day with a remote control to reflect the demographic of customers in the cafe, switching from family entertainment, to promotional content, music videos or bespoke customer input for special occasions.
The centrepiece of the cafe is a 4 x 2 LG 47” 47LV35A-5BC videowall mounted on a Peerless retractable videowall bracket. The system is controlled by a Kramer VS-44HDMI matrix managing Brightsign hardware and software, a Denon Pro Blu-ray player, a media PC and local HDMI points for presentation.
Six other LG SM5K-B displays are placed around the cafe in booths to relay content to customers. These are also controlled by a rack system alongside an Audac audio matrix for music reproduction throughout the cafe. This can be controlled by web OS with an iPhone or PC application to change sources locally and import MP3s and microphone inputs when required.
The walls have TV glass fitted which enables the screens to be seen when they are switched on or becomes an opaque mirrored effect when they choose to have no media playing in the cafe. Infinity mirrors installed in the ceiling change colour on timers. The downstairs area has another LG 65” 65SE3KB-BE display which is clad in TV glass and specialist aluminium composite panels.