In its earnings release, Clear Channel identified a number of areas where it has done well recently. It reported Q2 revenue of $712 million, up 5.2% with income up 7% to $94 million. The company now has more than 1,200 digital billboards across 28 markets in the U.S. and more than 14,000 digital displays in international markets (although all displays is around 450,000!)
The Company’s recent key non-financial highlights include: Expanding digital offerings globally:
- Installing 14 new digital billboards in the U.S. for a total of 1,242 and 437 new digital displays in International markets for a total of more than 14,000.
- Launching Clear Channel Sweden’s largest digital billboard in Stockholm. Located at Medborgarplatsen, said to be one of the country’s most important advertising sites.
- Announcing the five-year contract renewal with Broward County’s Fort Lauderdale Hollywood International Airport to provide a new state-of-the-art digital advertising network expected to reach over 32 million passengers annually.
- Extending the contract with Cleveland Hopkins International Airport to deliver innovative brand advertising solutions for the next 10 years.
- Signing the contract in Albuquerque to broadcast emergency alerts across its digital billboard network, which includes 44 digital billboards that reach more than 98% of adults weekly across the city.
- Renewing the contract in Barcelona to continue managing the street furniture network of digital and traditional displays until 2020. When combined with its network in Madrid, this premium national network consists of 2,676 advertising sites that give brands 43% coverage of Spanish population age 14-75 in main urban areas.
- Partnering with Keolis to strengthen its presence in Paris by providing brands with the opportunity to advertise on the Bus Direct service, which is a transportation link from the heart of the city to Charles de Gaulle and Orly airports, as well as Gare Montparnasse and Gare de Lyon train stations. •
- ompleting the contract with DADES to establish a digital out-of-home network in 10 major shopping centers across Denmark. By the end of 2018, CCOH expects to install more than 100 digital screens enabling advertisers to target shoppers in the final stages of their purchase journeys.
Image:Clearchannel
