Christie’s CEN Arrives in US Cinema Lobbies

Christie has begun the rollout of its new Christie Experiential Networks solution, introduced last October, to 200 cinema lobbies across the USA. CEN uses two display platforms: digital one-sheets (65″ vertically-oriented displays in wall-mounted single or free-standing dual/quad-sided configurations); and ‘digital standees’ (four free-standing displays: 84″ on the front and back and 65″ on the sides). The displays use technologies including augmented reality, touch, mobile, social media and NFC. Cinemas in Florida, Missouri, Michigan, New Jersey and Georgia are the first to receive the CEN systems.