BrightSign Players Drive New Mercedes-Benz Pop-Up Stores

Mercedes-Benz recently opened a pair of pop-up stores for a two-month period, to showcase some of their newest models. BrightSign’s media players are in use, with design and technical consultation provided by Gorilla Production Group and Red Dot Digital Media.

Sixty displays have been distributed in each of the Mercedes-Benz stores, 16 of which create a traditional 4 × 4 video wall that display videos, vehicle specifications and other anecdotal information about Mercedes-Benz. The two other video walls are mounted on separate walls that join at a 90° angle, where dozens of displays are tiled together in a mix of vertical and horizontal orientation, mounted at various depths to create a three-dimensional look.

The video walls are synchronised, displaying a mix of photography and animation, interlaced with Mercedes-Benz branding. The remaining displays are wall-mounted horizontally.

BrightSign’s HD223 media players feed content to all 60 displays in each store, including forty-one 43″ screens, fifteen 32″ screens and four 65″ screens. The company’s BrightWall feature within BrightAuthor was used to create, publish and synchronise the content.