The British Interactive Media Association (BIMA) held a Digital Day at schools across the UK last week. 10,000 students used Google Cardboard headsets and 360° live streaming technology from Visualise to watch the opening address by Ogilvy & Mather Group UK’s vice chairman, Rory Sutherland. Through the rest of the day, students worked with professionals in the digital industry to create new digital ideas and concepts in response to three different challenges; these were provided by the sponsors, Vodafone, Sony Music and Standard Life.
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