This year, retailers are especially aware of the popularity of large TVs on Black Friday. Both Target and Best Buy have said that their sales mix is shifting towards larger sets. 60″ – 65″ TVs are HHGregg’s fastest-growing sales category, while Sams’s Club has said that it is reducing the floor space dedicated to smaller sets to make more room for 60″ – 65″ displays.
According to the CTA, prices for large sets have fallen faster than those for TVs in general. While average TV prices are down 5% YoY, 65″ – 69″ TV prices are down almost 19%. UltraHD resolution is seen as a technology that can motivate shoppers to upgrade the size of their TV. “We finally got some innovation that the customer cares about”, said CEO of HHGregg, Dennis May.
The CTA’s data shows that consumers are beginning to see the advantages of UltraHD. Last year, these sets had a 3% market share and 13% revenue share across the TV industry; those figures have now risen to 14% and 40%, respectively.
More Black Friday deals are below. The event will be ongoing by the time this arrives in your inbox.
Auction site eBay will cut prices on its own retail side. Hourly deals are being offered, from Thanksgiving through to Cyber Monday. Notable reductions include an iPad Mini 4 (64GB) for $460 (normally $500) on Thanksgiving; a 65″ UltraHD Samsung TV for $1,800 (normally $4,000); 11.6″ Macbook Air for $730 (normally $900); and iPad Air 2 for $360 (normally ($500) on Black Friday. On the Monday, eBay will sell a 55″ UltraHD Samsung TV for $1,200 (normally $4,000).
In Europe, Finlux is promoting its smart TV models, with £200 ($300) off of a 50″ 1920 x 1080 set, and £100 ($150) off of 32″ and 40″ displays.
Huawei will cut the price of its Huawei Watch (Huawei Follows Apple With Self-Titled Smartwatch). On Black Friday, certain models will be down by between $50 and $100. On Cyber Monday, the reduction will change to $50 off of all models at all participating retailers, until the 5th December. The P8 Lite smartphone is also being cut by $25 – $50.
Microsoft is offering 12 Xbox One bundles through its own store, all reduced by $50.
More than 5,000 products will be discounted on Newegg. The site will be selling LG’s 25″ ultra-wide LCD montor (UM56-P) for $150, and a 65″ Samsung TV (1920 x 1080) for $900.
The Nvidia Shield UltraHD set-top box will be discounted by $50 – but only in-store.
Staples deals will cover a range of products, include the iPad Mini 4 (16GB) for $300; iPad Air 2 (64GB) for $450; Samsung Galaxy Tab S2 for $400 (9.7″) and $350 (8″); and a hybrid Dell laptop for $500.
Target will start its sales on Thanksgiving, with larger reductions kicking in on Black Friday. For TVs, the store will ttake $350 off of a 55″ 1920 x 1080 Westinghouse unit; $300 off of a 60″ Samsung (1920 x 1080); and $400 off of a 55″ UltraHD Samsung. Other reductions include $110 off of an Xbox One with Gears of War and a $60 Target gift card; $50 off of a Playstation 4 with Uncharted: The Nathan Drake Collection; and $100 – $150 Target gift cards when purchasing the iPad Air 2, iPad Mini 4 or Apple Watch.
