Beautiful Curves: Philips Monitor Puts User in the Centre

MMD, the leading technology company and brand license partner for Philips Monitors, announces its first curved display for the desktop.

The 34-inch Brilliance Curved UltraWide display wraps around the user’s line of vision to create a truly immersive, focused experience; rich DTS™ enhanced audio through integrated speakers complements the visuals with superb surround sound. With its UltraWide screen and Quad HD resolution, sRGB colour and productivity-boosting MultiView, this 34-inch display shows an appealingly curvy way to help office professionals see and think straight.

MMD Curved display

Curved display and immersive sound for total focus

With the background hum of voices, phones and people passing by, offices are full of distraction for desk workers looking for complete focus on the task in hand. What better way to stay focused than with a monitor that curves gently around the user to create more personal space? The new Brilliance Curved UltraWide display puts the user at the centre of the desktop. Up close, the perception is that the display is entirely focused on the person seated at the desk. The curved shape means users need to turn their head less to see content at the edges of the screen. The edge-to-edge glass and ultra-narrow border enhance this seamless appearance, maximising the viewing area.

Artem Khomenko, Product Manager EMEA at MMD, says, “The curved display brings the edges and pixels closer to the user, making the viewing experience more comfortable. Viewers sit closer to a desktop screen than to a TV, so screen curvature can create a far more immersive working session with minimal distraction.”

The experience is reinforced by the display’s integrated audio technology, the DTS™ sound enrichment suite that brings sound alive. With DTS, the display’s integrated speakers expand the sound image, improve definition and enhance bass surround effects.
With such brilliant visuals and audio surrounding them, users should prepare to be captivated. In fact, if people are distracted at all, it will be by the stunning look of the display itself. Inspired by the curves of the world around, its sleek, elegant finish and crafted materials make this display a stand-out asset on every desktop.

Picture performance for greater productivity

Apart from its innovative curved lines, the new 34-inch Brilliance display performs superbly on-screen also. Visuals are brilliant and razor-sharp, thanks to CrystalClear, UltraWide Quad HD imaging, AH-IPS LCD technology and 3440 x 1440 resolution. The display can differentiate between over one billion colours, which ensures every gradation is super-smooth. It also provides 99% sRGB colour support – vital to maintain colour fidelity across different applications and devices.

With the UltraWide 21:9 format, there is plenty of space to spread out during a busy day of multitasking. Users can view side-by-side comparisons without constantly toggling between windows, for instance, and view text and figures with super high contrast for fatigue-free concentration, even when the screen is partitioned into multiple sections such as with MultiView. This technology enables users to connect and view content from multiple devices side by side, making complex multitasking far easier.

Picture performance is given an extra boost by Philips Smart Technologies, all part of the commitment to give users the best viewing experience possible. SmartContrast automatically adjusts colours and controls backlight intensity to enhance contrast for the best digital images and videos. There is even a special Economy mode for just-right display of everyday office applications and lower power consumption. SmartResponse automatically puts response times into overdrive for applications such as gaming or movies to deliver images free of judder, time-lag or host effects.

Easy to connect and enjoy

The new display features all the connectivity choices to make work easier for professionals: DisplayPort and HDMI 2.0 for maximum visuals, MHL technology for enjoying mobile content on the big screen, and USB 3.0 for fast data transfers and smart phone charging. The new Philips curved UltraWide LCD display will be available as of Q4/2015 for a price of £799.99.