BBC Online Audience Figures Lower Due to Netflix

By Alan Spencer

Viewing numbers for BBC’s online services are suffering due to Netflix. Nine years after launch, the iPlayer is used weekly by 13% of all adults in the UK, the same as for Netflix. For 16-34 year olds, the figure is 21%, although in this age range, Netflix is more popular. Also, while the average time spent with the BBC amongst people over 55 is almost 25 hours, for 16-34 year olds, the average is 11 hours a week.

The BBC Trust’s Charter Report finds that the BBC’s online services have grown from 41% in 2011 to 52% in 2016, however, this is lower than might be expected.