A research note from Morgan Stanley predicts that 2015 is the year that iPhone sales peaked – and it’s downhill from here for Apple.
Sales of the iPhone shot up this year, from 169.2 million in 2014 to 231.2 million – likely thanks to the new larger iPhone 6 models. However, Morgan Stanley expects sales to fall next year, to 218 million – a 5.7% drop.
Analysts at the bank list a maturing smartphone market and higher prices in international markets (due to the strong dollar) as possible reasons for this fall: the first ever for the iPhone. Another reason could simply be the extremely strong fiscal year that Apple has just enjoyed, which will be hard to match.
