AWE, China’s Biggest Home Appliance and Electronics Expo Invites you to Shanghai in March 2016

Appliance & Electronics World Expo (AWE) will be held in the Shanghai New International Expo Centre from March 9-12, 2016. The exhibition then will be more than 100,000 m2, with estimated 600 exhibitors and over 20,000 products.

Product categories include: consumer electronics, environmental & healthy appliances, smart products, kitchen & bath appliances, white goods, accessories and components. The number of visitors will be around 150,000.

AWE, organized by the China Household Electrical Appliances Association (CHEAA), now has more than 20 year history. AWE, together with CES and IFA, are called the three exhibitions of the global appliance & electronics industry.

Booth Layout of AWE

AWE2016 covers 7 pavilions in Shanghai New International Expo Centre.

W1: White Goods & Components;
W2 and W3: Consumer electronics and Comprehensive Categories (Famous Brands with full product line)
W4: Small Appliances;
W5: Environmental & Healthy Appliances;
E1: Kitchen & Bath Appliances;
E2: Smart Home

Exhibitors include Haier, Midea, Samsung, LG, Sharp, Bosch, Siemens, Panasonic, Hitachi, Whirlpool, Daewoo, Gree, TCL, Alibaba,, Hisense, Fotile, Robam, Embraco, Skyworth, Karcher and iRobot.

Booth Map of the AWE2015:

Smart, the key word for AWE2016

AWE2016 will cover and area of 100,000 m2. Both upstream and downstream (Mobile Internet, Big Data, Cloud Computing, etc.) firms of smart systems will come to the exhibition. MIUI, Spotmau, Wulian, GizWits, Broadlink and many other firms in the smart field, together with appliance manufacturers such as Haier and Midea, will show the trends of smart homes. Alibaba and even will develop smart showrooms integrating the concept and the reality of smart home in an organic way, so that visitors can have a future smart family life experience.

Exhibitors’ Comments

Liang Haishan, Chairman on duty of Haier Appliance Industry Group:

As a representative of China‘s manufacturing industry, Haier continues to speed up to seek new changes and innovation. We are glad to participate at AWE, which continues to grow, and display new products from Haier while it encourages and drives innovation in the era of the Internet.?

Lan Ye, CMO of JD Group:

We have cooperated with AWE for three years. I feel AWE has become a veritable comprehensive appliance exhibition with global influence. is very willing to exchange with more excellent enterprises in-depth and learn from each other through this platform.

Isao Sakai, President of SHARP Electronics Sales (China) Co., Ltd.:

In the future, SHARP will provide more products for Chinese consumers, in addition to continue to introduce Japan’s domestic and imported appliances, what is more important is that Sharp will continue to make commodities more suitable to Chinese users. This is why AWE will be our constant choice.

Jin Yontak, President of CE Division, Samsung Electronics China HQ:

In AWE2015, Samsung made an unprecedented input with a 700m2 pavilion, showcasing its latest products. It attracted the attention of the whole industry. As AWE continues to expand, Samsung will continue to increase its input.

Roland Gerke, President & CEO of BSH Home Appliances Holding (China) Co., Ltd.:

Siemens has taken part in AWE for many years, witnessing the growth of AWE to one of the three largest international appliance and electronics exhibitions, which also proves that it’s an excellent choice for Siemens to cooperate with AWE!

Online registration is now open. Pre-registered visitors will get entrance tickets for free.

Visitor Registration:
Exhibitor Registration:
AWE Video:
AWE Official Website: