What They Say
DTV Europe has forecast that the Advertising-supported streaming market will hit revenues of €259 billion by 2025, quoting Omdia as the source. The firm expects revenues of $174 billion this year, but with strong growth to the end of the period. The forecast also covers linearTV and SVOD subscription revenues as well as Pay TV revenues, which it expects to be broadly flat.
What We Think
The growth of AVOD even puts SVOD subscriptions into the shade. No wonder there is so much activity in that segment at the moment. (BR)
