
France Télévisions Piloting Geo-Targeted Advertising
by Andrew Fenn
France Télévisions is piloting targeted advertising on terrestrial television in the Le Mans area, according to Digital TV Europe. Flagship channels France 2 and France 4 will offer geographically-targeted advertising as part of the …
Tags:Advertising| France| Large Display Monitor| OTT Video| Vol 25 - Issue 02