What They Say
Invidis has reported that Samsung has used an 800 metre long LED advert along a motorway in Utrecht in the Netherlands. There are two large (106.5 m²) screens and a large area of LED strips (2,187 m²) that is mounted on a noise-blocking wall that is behind a shopping and adventure centre and is called ‘The Wall’. The concept was designed by blowup media and the facility is said to work best with static content.
What We Think
Moving content might also be a problem with driver distraction. (BR)
