DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER), and CJ 4DPLEX , the world’s leading cinema technology company, have announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide.
Together, the companies will deliver the ultimate theatrical experience through the combination of ScreenX’s 270-degree visual technology and DTS:X sound
Beginning in 2019, DTS will work with ScreenX and exhibitors to implement DTS:X technology into ScreenX locations. DTS and ScreenX have collaborated to optimize the flexible and scalable DTS:X technology for ScreenX auditoriums while ensuring that the filmmakers’ creative intent is delivered to audiences for a captivating moviegoing experience.
(Left) JongRyul Kim, CEO of CJ 4DPLEX / (Right) Geir Skaaden, EVP & Chief Products and Services Officer, Xperi
“DTS:X immersive audio technology complements CJ 4DPLEX’s ScreenX immersive visual presentation, offering an amazing end-to-end product for exhibitors,” said Bill Neighbors, SVP and general manager, Cinema, Home, Digital Media and Streaming Solutions, at Xperi. “Additionally, our global presence brings additional resources that will help grow our combined offering in 2019. I am confident that moviegoers will love the experience.”
“Our alliance with DTS will take ScreenX theatres to the next level of immersion,” said JongRyul Kim, CEO of CJ 4DPLEX. “It’s an exciting time for cinema and technology to blend and create new experiences for audience members and we look forward to expanding our partnership in the months to come.”
Geir Skaaden, EVP & Chief Products and Services Officer, Xperi shared that “in addition to new ScreenX theatres featuring DTS:X, DTS and CJ 4DPLEX will explore additional opportunities for collaboration; leveraging our combined extensive technology, business experience and relationships to deliver extraordinary entertainment experiences on an international scale”
For more information about DTS:X technology, please visit www.dts.com.
For more information about CJ 4DPLEX and ScreenX, please visit www.cj4dx.com and www.screenx.co.kr.
About CJ 4DPLEX
CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 570 Hollywood and local titles have been screened in 4DX. To date, more than 67,000 4DX seats operate in 571 auditoriums spanning 59 countries.
