What They Say
Bloomberg reported that a class-action lawsuit has been started against Apple that claims that the lithium batteries in most Apple Watches are predisposed to swelling. Such swelling could cause the display to break and expose sharp edges. Bloomberg said that
- The complaint claims Apple knew about the defect but failed to inform customers, citing a 2015 patent that mentions battery swelling capable of causing “physical damage to the device.”
- The lawsuit includes a photo of one plaintiff’s arm laceration allegedly caused by a detached Series 3 Apple Watch screen.
The article said that Macrumors reported in 2018 that Apple knew of a potential problem and offered an extension to the warranty of the Series 2 device to three years to cover any potential issue.
What We Think
Hmmm… I tend towards the view that litigation is not always the best solution, but in the US, litigious attorneys and customers tend to cause reactions by defensive companies.
I have some Line6 (Yamaha) electronics and the company has an unbelievable level of loyalty from its customers and a large part of that is that the firm really goes way ‘above and beyond’ to support customers, who are happy to support premium pricing. The firm also provides lots of substantial free software updates and also allows its tech staff to help users on social media. Over the years, I have often seen firms that developed great reputations for customer service based on the actions of just tiny numbers, often just one, of supportive staff. (BR)
Apple Watch Series 3 in aluminium
