What Display Daily thinks: For all the maneuverings panel manufacturers do to get into Apple’s good graces, they may felt very let down by the recent announcements at WWDC. There wasn’t anything about hardware, and when there is nothing about hardware, there is nothing much you can say about Apple’s influence on the display industry.
That’s going to leave a vacuum in the industry that can’t be filled by any other company. Neither Samsung with its own smartphones, TVs and computing products nor Google no Microsoft have anywhere near the same influence on consumers’ perceptions of display innovation. Whether it is retina displays or the promise of OLED tablets, and even the dreaded optics of the Vision Pro and spatial computing, Apple has a monopoly on defining display excellence.
Of course you can argue otherwise, but you are arguing with the wrong person. Try arguing with all the journalists, analysts, and Apple enthusiasts who hang on every word out of the company on new products. You won’t win. Apple commentary is an industry in its own right. It consumes the tech press in a way that is unhealthy but what’s the alternative? For click-hungry publications there is none.
So, yeah, a vacuum has been created in the space that Apple occupied in the display industry. That’s got to have repercussions. It certainly suggests that for the coming year, the focus is going to be on figuring out what AI is going to do and how will it change consumer behavior.
Judging by the announcements below, Apple is playing catch up on AI. Apparently, Elon Musk took umbrage at the path Apple has chosen:
It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy!
— Elon Musk (@elonmusk) June 10, 2024
Apple has no clue what’s actually going on once they hand your data over to OpenAI. They’re selling you down the river.
That’s gotta hurt.
Apple’s WWDC: More of an Update Than a Revelation
At its recent worldwide developer conference (WWDC) Apple introduced a series of updates and features centered around AI, referred to as “Apple Intelligence,” which will be integrated into iPhones, iPads, and Macs. The new AI features include capabilities for automatic summarization, enhanced photo editing, text rewriting, and proofing. The AI system can also generate images and emojis, manage emails by summarizing important points, and pull up photos and files across apps while ensuring user privacy through on-device processing and Private Cloud Compute.
Siri has received a major overhaul, with a new look and increased capabilities such as maintaining conversational context, performing actions across apps, and integrating ChatGPT for generating responses and images. iOS 18 will introduce long-awaited customization features like rearranging home screen apps, supporting RCS protocol in Messenger, and allowing users to lock and hide apps. New features for Messages include full emoji reactions and text formatting options.
iPadOS 18 brings a floating tab bar, SharePlay updates for remote control, and a long-awaited Calculator app with advanced functionalities. MacOS Sequoia introduces iPhone mirroring on Macs, new window tiling features, and an enhanced Passwords app. Safari will feature AI-generated summaries for web content.
Apple Watch’s watchOS 11 includes a new Training Mode, a Vitals app, and smart stacks for contextual widgets. AirPods will gain head gesture controls and spatial audio for gaming. Vision Pro’s visionOS 2 will offer expanded Mac screen integration and spatial photo updates. Apple TV+ will feature the InSight tool for additional content information and new screensaver animations.
