What They Say
Amazon has new Fire TV sticks. The Lite version ($29.99) has FullHD with HDR (HLG, HDR10, HDR10+) while the Fire TV stick ($39.99) adds Dolby Atmos. Although the sticks support HDR with FullHD, at the moment streaming channels tend to distribute FullHD with SDR and UltraHD with HDR.
What We Think
European broadcasters were, early on, more interested in HDR than in UltraHD and so we could see an increasing penetration of FullHD HDR content. (BR)