ALi Adopts Advanced HDR by Technicolor in STB Chipsets

ALi Corporation has announced that its upcoming generation of set-top-box chipsets will feature “Advanced HDR by Technicolor” technology.

“Advanced HDR by Technicolor” combines two technologies: Technicolor HDR, a universal distribution solution, and Technicolor Intelligent Tone Management, a graphic SDR-to-HDR conversion tool. The two technologies are claimed to improve the ability to appropriately deliver SDR or HDR content regardless of screen or format, through the electro-optical transfer function.