What They Say
Acer published its sales for July and saw sales of $582 million – that’s down by 33% by our calculation on $870 million in July 2021. For the year to July, the firm is down 5.2% to $5.6 billion.
In its half yearly data last month the firm said that displays contributed to 21.1% of the total revenue, compared to 16.2% a year earlier.
What We Think
I suspected that Acer might have had a bad July as it didn’t give a change from last year and focused on the change in the year to date. It turned out to be a good hunch. Acer did really, really well during Covid and now that Chromebooks may be under pressure and the PC and monitor markets are weakening, it’s bound to have a tougher time. The company has always been an expert in exploiting a fast and lean supply chain. That means that its results are often up and down in line with market and supply chain trends. (BR)
