Absen Announces Exclusive Distribution Agreement with Ligra for The Italian Market

By Bob Raikes
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Absen has signed Ligra of Italy as an exclusive distributor and the company has invested in $450,000 of inventory to support clients. Absen said that it would provide sales and technical support to Ligra which will be running a road show.

Ligra business manager, Raffaele Losi, said,

“We were seeing customers very dissatisfied with low cost and low-profile LED wall products, which they wanted to replace a year after purchase. The Italian market needs an appropriately-priced, high-quality, indoor rental product amongst other things and the Absen ranges fill the demand”.